Once the project is the first ebook or Ecourses is complete, we must focus on marketing the project.
This is where things are sometimes a little difficult when the author, and market forces are the same person, and it is here that we should be careful and take the necessary steps in the right order, so that the right to remain.
Writing and in the form of marketing materials for your book or course you completely familiar with all the benefits of your product.
It is now clear that the author, of all people, must be familiar with the benefits, but there is no such thing as over-familiarity, but also that the project is long, rather than the proverbial forest no more.
I was alone, with the support of taliebook absolutaa author and authority of the huge demand sales page the other day and I have a aantaltuto erstauntdass to answer a number fundamentele questions such as:
"How many chapters of your book?"
"How many pages has the book?"
"How many pictures?"
"How many words?"
"What is the ISBN number?
The answer is always something like "Um ... I think you can ..."
Oooh!
These are the kind of "technical data" in UNR Verlags "other people" - but, of course, with its publication on the network they need to know exactly, Bund, the car king, these things because of "technicalspecifications of the product and a potential buyer can not or should know in advance before making a purchase.
But this is only an example, and in a sense, the tip of the iceberg.
What appears is that the author in question had lost the first step in marketing analysis.
This important passoTuttavia, the subject of this paper is important schreibenm copy of all the publicity of public exer the right approach and the product on the market, period.
This first step is called "the extraction of profits."
*** *** How to extract the benefits
Should a copy of your book or course, many sheets of paper, a large pot of coffee and then the hat Seed and the author, but his hat and ga mercatoattraverso to the text, a paragraph at a time, and "extract" all benefits may arise for the reader / user / student, and everything to get with a *, when the Council and the procedures * exactly.
A wide range vother potential benefits that can and will be in the process, even before they appear in the text and the content itself, there are advantages such as:
Iroda print size - easy to read for the elderly, no doloretesta!
Good use of space - easy on the eyes, relax and read
Well structured - the information is logical and easy to understand and learn
Completely indexed - things are easy to find, it is possible, you need to know.
Helpful diagrams and illustrations - photographs say a thousand words ...
... and so on.
Once in the content, sometimes wterreno to a single sentence or paragraph graNessun there is an advantage, such as:
"The little-known secrets of all their marketing problems!" (Page 23)
Take your time and their eined and ask repeatedly, "CHAMPIONSHIP, the reader / user of this?"
Immediate, short and long term?
Do not stop with things like,
"I snarkometer readers learning ... "
This is not an advantage.
One advantage is that is what happens when you one snarkometer of the Creator, who èutilizzati - that might be useful:
"Reader forever hidden, rare and difficult to Snark."
From there it is possible for the future benefits, including:
"Reader famen and the diversity of its turnover Snark."
Ditis the point, after all!
*** *** Order Benefits
If you do this, you will find hundreds of performances, large and clayn, and all sorts of different applications, situations and people, and many different angles, with all human beings Ecourses or ebook.
You have written as they are, with reference to page numbers in many sheets of paper.
Now is the time to resolve.
First go find durchr list of the main benefits of the best news and elementennchi very good.
Once your advertising and marketing enPorque know what they sell!
"Deep Down", of course, knew aLL, but it is extraordinary how far these things and how often it is difficult to dig by the authors to adapt to the surface!
Selected ten performance and sends them to a new sheet of paper.
Now, select the next 20 or so, the results of pitch lists, or at the end of the dissemination of messages and letters.
Finally, the rest, no way you want.
It is possible that a given market, which has never previously thought, with its presta liabilities, the list is completely independent of all benefits, and where you can enjoy your product on the market.
You can also use the material benefits, used to write articles or customers in education "- to explain how and why these benefits ergsólo in a separate artikelATO, so what you do and appreciate how valuable the product is real.
Find ideas, messages, lineemarchio, advertising copy, and the gold advantages in this extraction and analysis.
And if you kswitches are to write REAL ads of all types - and you find that you actually know what the product is made from a marketing standpoint, which allows you to others.
Oh, and nothing else.
One advantage of extraction is probably one of the motivations and exciting each author or creator can do for themselves.
SSI, all true. It is really good, and really all these advantages!
It is not the world for their self-esteem and their ability to scream about the benefits of the incredibly amazing product to the four winds - and this in turn leads to more sales, more money in the bank, more fun and freedom and love all around!
So, if you do not word for word extraction extreme advantage, ga now.
E 'assolutamente il Primof step till from all future marketing.
Good luck and blessings surprise
Silvia
Silvia Hartmann
This is where things are sometimes a little difficult when the author, and market forces are the same person, and it is here that we should be careful and take the necessary steps in the right order, so that the right to remain.
Writing and in the form of marketing materials for your book or course you completely familiar with all the benefits of your product.
It is now clear that the author, of all people, must be familiar with the benefits, but there is no such thing as over-familiarity, but also that the project is long, rather than the proverbial forest no more.
I was alone, with the support of taliebook absolutaa author and authority of the huge demand sales page the other day and I have a aantaltuto erstauntdass to answer a number fundamentele questions such as:
"How many chapters of your book?"
"How many pages has the book?"
"How many pictures?"
"How many words?"
"What is the ISBN number?
The answer is always something like "Um ... I think you can ..."
Oooh!
These are the kind of "technical data" in UNR Verlags "other people" - but, of course, with its publication on the network they need to know exactly, Bund, the car king, these things because of "technicalspecifications of the product and a potential buyer can not or should know in advance before making a purchase.
But this is only an example, and in a sense, the tip of the iceberg.
What appears is that the author in question had lost the first step in marketing analysis.
This important passoTuttavia, the subject of this paper is important schreibenm copy of all the publicity of public exer the right approach and the product on the market, period.
This first step is called "the extraction of profits."
*** *** How to extract the benefits
Should a copy of your book or course, many sheets of paper, a large pot of coffee and then the hat Seed and the author, but his hat and ga mercatoattraverso to the text, a paragraph at a time, and "extract" all benefits may arise for the reader / user / student, and everything to get with a *, when the Council and the procedures * exactly.
A wide range vother potential benefits that can and will be in the process, even before they appear in the text and the content itself, there are advantages such as:
Iroda print size - easy to read for the elderly, no doloretesta!
Good use of space - easy on the eyes, relax and read
Well structured - the information is logical and easy to understand and learn
Completely indexed - things are easy to find, it is possible, you need to know.
Helpful diagrams and illustrations - photographs say a thousand words ...
... and so on.
Once in the content, sometimes wterreno to a single sentence or paragraph graNessun there is an advantage, such as:
"The little-known secrets of all their marketing problems!" (Page 23)
Take your time and their eined and ask repeatedly, "CHAMPIONSHIP, the reader / user of this?"
Immediate, short and long term?
Do not stop with things like,
"I snarkometer readers learning ... "
This is not an advantage.
One advantage is that is what happens when you one snarkometer of the Creator, who èutilizzati - that might be useful:
"Reader forever hidden, rare and difficult to Snark."
From there it is possible for the future benefits, including:
"Reader famen and the diversity of its turnover Snark."
Ditis the point, after all!
*** *** Order Benefits
If you do this, you will find hundreds of performances, large and clayn, and all sorts of different applications, situations and people, and many different angles, with all human beings Ecourses or ebook.
You have written as they are, with reference to page numbers in many sheets of paper.
Now is the time to resolve.
First go find durchr list of the main benefits of the best news and elementennchi very good.
Once your advertising and marketing enPorque know what they sell!
"Deep Down", of course, knew aLL, but it is extraordinary how far these things and how often it is difficult to dig by the authors to adapt to the surface!
Selected ten performance and sends them to a new sheet of paper.
Now, select the next 20 or so, the results of pitch lists, or at the end of the dissemination of messages and letters.
Finally, the rest, no way you want.
It is possible that a given market, which has never previously thought, with its presta liabilities, the list is completely independent of all benefits, and where you can enjoy your product on the market.
You can also use the material benefits, used to write articles or customers in education "- to explain how and why these benefits ergsólo in a separate artikelATO, so what you do and appreciate how valuable the product is real.
Find ideas, messages, lineemarchio, advertising copy, and the gold advantages in this extraction and analysis.
And if you kswitches are to write REAL ads of all types - and you find that you actually know what the product is made from a marketing standpoint, which allows you to others.
Oh, and nothing else.
One advantage of extraction is probably one of the motivations and exciting each author or creator can do for themselves.
SSI, all true. It is really good, and really all these advantages!
It is not the world for their self-esteem and their ability to scream about the benefits of the incredibly amazing product to the four winds - and this in turn leads to more sales, more money in the bank, more fun and freedom and love all around!
So, if you do not word for word extraction extreme advantage, ga now.
E 'assolutamente il Primof step till from all future marketing.
Good luck and blessings surprise
Silvia
Silvia Hartmann
0 ความคิดเห็น:
แสดงความคิดเห็น