There are many types of software you need an advertising agency to carry out tasks effectively. Here are some examples of tasks that can be supported by software that is currently available for the agencies:
• Prepare estimates and budgets, customer lists and invoices for approval
• Prepare the draft of a new brochure, advertising, or report unomanuale research
• Management reviews as materials fordirect mail
• Tracking of key projects miles tuna date
• Preparation and evaluation plans for the media
• Prepare a scenario for a client
• Prepare market studies
• Project tasks
• Check Rough Cuts
• Creating a program of projects
• Manage requests from external customers and prospects
• Schedule media communication
• Time tracking
• Control of expenditure against forecasts
• Plan endiscussiëren on the use of resources
• Bookkeeping and accounting
To meet these requirements, an advertising agency should consider the following:
Graphic Design Software - The body needs a range of applications for creative design and Macromedia Suite
Adobe Creative Suite for graphic design, layout and other aspects of production, QCeative
Equipment.
Audio and video editing software - If you have models of radio and television in casdat should standat the customer to do everything for you at the production company that produces the final.
Office applications - most companies use Microsoft Office for word processing, spreadsheet and software presentationNon because it is the norm for business.
Contact Manager - The body needs a good contact manager for keeping track of all your customers. Agencies in May thick choose an advanced customer relationship management (CRM) system in place.
E -mail client - need a good e-mail client. Although there are many good customers for E-mailou available, Outlook is the standard and capacity planning empresa STIENE meetings, mailing lists, folders pubbliches, the ability to all correspondence from individual clients and management content of the database.
Draft gebareneen and software for keeping track of the time - work on individual projects, a software that keeps track of all costs associated witheach project. The software should be able to capture the time spent on the possibility of using the rate of division and primasSubcontratada different materials, such as invoices, etc.
Accounting Software - You need a software billing, receivables, payables and general accounting functions. May agencies software for multiple currencies and taxes.
New Opportunities
CVECA the advent of extranets, as the software is specially developed voor advertising agencies. These initiatives include programs that can contact the management, time and cost tracking, Managemtes design, planning and management of e-mail. Some of these applications can directly access the company accounting software.
Actieltra innovation customer extranet. They have been replaced by e-mail as a forum for sharing and organizing the large amount of documents belonging to all clients and relations agency.
Using an extranet for all employees, vendors, suppliers, customers and others in the project team to have real-time access to all details, anywhere in the world. Best of all, an extranet, you can delenere of the draft documents, and audio clips for the project on-line in real time. More waiting for the delivery of the post or face to face for better service than ever before possible.
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