Copyright 2006 The Clean Shop
Even if it can not be a marketing guru, advertising can clean your company to potential customers. But before you budget your advertising budget, to decide on their target market. Find their niche and address of your ad dollars in this sector are the most effective way for customers to call wensens and their services and signing espcomme niei your customers.
Start by setting a budget for advertising. A general rule is two to five per cent of their gross sales are expected to advertising. If you expect $ 150,000 gross sales, set aside $ 3000 to $ 7500 for advertising. If your cleaning company that may not be sufficient. You may need to spend more from a public place ads for your company to potential customers to a new cleaning service in town.
Once you have your budgetDecidere if the poster. For a cleaning company has no meaning and it would be a waste of money for advertising in a department store or purchase of a television broadcast on Saturday evening. In addition to the expensive, these ads will probably not their target audience.
The joint announcement in her local newspaper or acheterOu is the basic unit of advertising. Print ads for large companies have a large number of productsof successoa. Ads in a local newspaper may also be a great way to keep clean, if you have some ground rules.
- Your ad should attract attention! Although this seems obvious, unless your ad is surprising to see that throwing money down the drain. The most convincing of a "significant" announcement is an interesting and attractive. If you have a great plan to register, remember to subtitle. This informationni added in May and over the owner.
- Your ad must meet the needs of the reader or to announce Nuevos. Tell us how cleaning service for their readers, and possibly announce a new product or service, as the announcement of a new system of cleaning carpets faitn that your carpet clean and healthy office.
- Your ad should communicate your company with the only proposal for sale. Or why the potential buyer of selezionedshe's cleaning company that provides cleaning instead of ABC?
- Your ad should say why your cleaning business is the best in the region. The most convincing to be done is through testimonials, statistics and prices.
- Your ad should encourage readers to decide. One way to achieve this is through a special offer. Vacancies and are the premiums and discounts (the cleaning of carpets and get a pianoes liquid spotting).
One of the principalwhy people do not read ads that do not have a banner or a visual element that attracts readers. News readers are the best lesson that promise a benefit. PisoIP through a newspaper or magazine and Avista to operators for their attention - a savings in closing costs, your dreams a reality, more miles per gallon. Advertising experts recommend the following words to create Bellens: New, now, finally, signs, display, Easy St.ity, conservation, safety, freedom, money or advice.
Even if your company would like uMisschien name holder is not recommended and is one of the mistakes that small businesses do. Tur name has nothing to offer a convincing lead. Remember, the title should meet the needs of their clients and not their ego.
Marking your ad can be difficult. Scan local and note that the ads are - they are ads with a mechanicalnismo reverse (white on dark background) print, color ads, ads that look like are made by hand? Ads of people who have drawings or pictures of products or muannonces strange that people have.
Bntes advertising in the media appeal and request a media kit. This package contains information on the species and the demographics of the publication (or radio station). Demographic information, the lEzer (or listener), deleeftijd, income and other statistics indicate that if this is a good way to get your ads to reach your target audience.
If membreou the camera, there will be space in the newsletter, guides and members of all time on its website. Local newspapers are good places that most of the company or subscription to read it regularly informed of what's happening in the local community.
Print advertising is a way to get your cleaning company "sotto the eyes of potential krente and remind existing customers prsont. Advertising sales and may provide additional information about their services, will lead to more interest. Remember to always call for action in your ad - how to tell them to buy your product or service! The largest possible number of ways for readers vane contact: telephone, email, website and physical address. Running the right ads to your phone and the balance ofand your check to more and more!
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