Avoid Vague

We are bombarded by thousands of marketing messages ... every day on television and radio, the Internet, in magazines and newspapers, on posters and other characters, and also on the ground and on the back of revenue. The world is a very noisy place. And to be heard, we need messages selling are clear and precise. A vague message is that it is not't easy to understand - not ' t speak to a customer or potential customer. To succeed in the economy, our message must be clear on a specific target group, explains the functions and advantages of our products or services. We need the participation of the public and interested enough to try to have other meetings with us. Only then, we have the ENTR ้ and the beginning of developing a relationship with them, the first step of the sales process. How can we ensure that our messages are, what can? 2nd Niche market, but to provide. Your message must be carefully targeted to the needs and desires of your target group. You might think you'd have the possibility of more customers and clients. The reality is that more people are attracted, if his position as a specialist and not a generalist. People associate a high degree of experience with a specialist, and most likely, you'll be able to premium price for the marketing of this position. If you've get their attention, you can do a lot to them (delivery in general). 3rd Debate on the client, not for you. Sell Your message must speak from the perspective of their specific needs and desires. What are the problems we can solve for the customer? Make a list of 10 best to solve your problems for others. These should be the content and direction of every conversation you have. Do not talk about himself. People are interested, what can be done to them - sometimes even more than the product or service you offer. Their perspectives and solutions in the center of all your marketing materials. 4th Explain the benefits. Not only if the benefits of your product or service, but you should be able to explain the benefits of working with you. The functions are defined as the characteristics of a product referred touse or design. Performance, on the other hand, the function is an added value to the prospect of l'life. Prudente, characteristics and advantages. At the same time, the benefits of working with you? They offer 24 hours turn? You e-mail and emergency calls? They offer a free introductory consultation? They offer additional benefits for your customers - reports, information or discounts on future purchases? People buy benefits, not features. What 's in there? Let them know! 5th You know your products and services. There is much to know, when it comes to your products and services. More link you to an explanation of its features and performance, the better your chances are higher, closing a sale. For every product or service, make sure you can clearly articulate the functions, performance and the need to target certain customers. This word in the language that the possibility of understanding, - the Commission, to which they are as a group. The development of a single page summary of this information can help you well on the essentials. 7th Use a slogan. A motto is a phrase or word group, which gives something about a function or you have something to offer. For example, the slogan of Chase Manhattan Bank "The relationship is everything." This slogan clearly communicate that the specificity of work with them - is not just a relationship - but the good relations. Another example is Alicia Smith Tagline: DISCO Ninja. The DISC Ninja means dexterity, precision and power. What kind of slogans and 'best describe your business? 8th Contact your R & D. To create the target sales messages, run by friends, relatives and colleagues, prior to this release for the world. Create your own R & D team is a good way to experiment and test their ideas in an environment with low risk. Probably one of the best to do is go back to your clients. We can say first hand what works and why. Does not pass the opportunity for feedback, because it will help you refine your sales message. 10th Understanding of customers. Perspective, and that customers are focused on one thing and one thing that's in which he has for her. In most cases, are not't really interested in you or your product or service. Are you interested in performance. How can you solve their pain? How you can help solve their problems? If you are in this sense, this is to help you with marketing messages that are really taking their brand.