Many organizations are actively involved in the "Problem Management". In most cases, it is the news from the exploration, development of communication strategies on issues and trends, and their messages in the media of communication.
Effective communication is more than management problems through the media. Company elements should also be aware of their external public -- crecienteempresas people and organizations outside the region, or are affected by what the organization is not .
This is known as "Relationship Management". This is the discipline of identifying the public key and the creation of strategies for building and maintaining mutually beneficial relations with the public.
The crowd outside
Like most organizations, there are guteund the likelihood that the fundsbe used to address the problems that affect their organization. E comunicaciónunications 101
You can also use a step further and provide a form of media analysis, including the distribution of the tone is positive, negative or neutral news. And if not, you should. Without a review and evaluation, équipecommunication not do their job properly.
But if it's really interesting is the time to make your analysis and monitoring of existing and add a further Dimension. A good example is the monitoring and analysis decomillas.
Tracking deadlines can be useful to see the buttons. You can see exactly what they think, what they say what they do.
And the smallest action, such as references référenceton with quotations, you can simply the nature of the relationship between the organization and its public. Can Otten was a picture of what you are doing right and what is evil, and if it is necessary to draw up a plantion to the report.
Obviously, the more positive the list or the object, the greater the likelihood that the person is an ally on issues favorable to your organization. For laSinon, the negative of the contribution or the article is, the greater the probability that the quoted personaproblemi against favorable to your organization.
Moreover, once more the person is referred to, the more likely he or she isan opinion leader - a person who knowingly or no influence on public opinion. It is important that the organization is trying to establish a dialogue with experts and opinion leaders, regardless of their position.
Dealing with the public key >
Many people are in the final control of the press potrebbeBLIC. One can not deny that a great influence, but only a piece of the puzzle of RA.
It is in that the backbone of the Public relations professionals are not only to the media. Sometimes it is better to communicate to the source, if possible. Remember, as a professional comúnicator, the main task is to disseminate information, not necessarily a response to the media or writing press releases. Getting information to the public is not what counts, what counts is to get the information. The use of press releases and letters are a means to einfachmit Zweck.
According to Statistics Canada, 61 per cent of Canadians belong to a group or organization, including unions, religious groups, associationsprofessionnels, and so are the leaders of the opiniónun important element of these groups.
Once you have the groups and their leaders, it is important that messages are clear and the position of his organization on the most important questions. Frageta Without consistency, there is the risk of honesty and Heuchelei. The last thing we want is to display different messages with the same subject.
If you want people to trust you and your organisationanización, consistency is crucial. Trust is the first step Dianne to develop a relationship with opinion leaders and their citizens.
honesty is always the best policy >
Remember, when it comes to any kind of communication, honesty istimmer the best policy. The Versuch to manipulate the media or the public is a dangerous game. If you are honest, people are not always what he has to say, but at least already croirevous more respect for you in the long run.
Cont.ruolo media ensures honesty reigns >
Monitoanillo enables media organizations to ensure that everyone is the message that helps to prevent misunderstandings or conflicts detected by a speaker too aggressive. ItHe is also the anal-isi media can proactively measure the extent to which the public and other principauxdirigeants, the media, to the position of the body to a question arion.
analysis of the media is a powerful tool, but ....>
Media analysis can contribute to the disease and may also help determine the cause for the lack of communication PANNA. E 'is also an effective means to identify key areas or pinion, and the Public Leadershipntlichkeit than their position on an issue and know what they say.
However, it is important to remember "Annual Report" is to deal directly with the people. AnnoAlyse the press is only a tool to ensure that your organization is honest and to communicate effectively - the same media have a way to express your message.
However, even if you have a high level of media analysis of the program must never not for the Kommunication with their audience directementdirectement to know their position on important issues and see how your company. After all, relazioniioni and public communications networks are all about effective communication, and nothing is more effective to get information directly from the source.
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